Scoop

The Nexus Between
News and Advertising

Current trends show that social engagement is decreasing and average marketing cost is increasing. Where does this leave your social advertising?

Scoop brings hyper relevancy to your social advertising. Like a captivating news story, our Scoops are designed to create and stimulate social engagement. This generates awareness of your brand through unique news stories that tap into topical current affairs.

How Scoop Works

INDENTIFY

With Scoop, we have the means to develop hyper relevant news based content. We use a range of qualitative and quantitative tools to assess on trend topics in the media and find relevant links with your brand.

DEVELOP

Working with world class journalists and writers, we develop original content pieces on what is topical and relevant to your brand. These hyper-relevant news stories link your brand’s vision and values to events happening in the wider world.

LEARN

Our team of social advertising specialists promotes and optimises your Scoop through relevant social ad platforms driving users to engage with the content. Users are then filtered through a wider social advertising funnel where your brand’s products or services take centre stage after engaging with the Scoop.

SCALE

Scoops are built to scale. Utilising social data, we can scale the existing Scoops or quickly create new ones based on current affairs and topical issues in the media. This ensures your social advertising remains fresh, relevant and on-trend.

Benefits

Relevancy

With relevant news based copy and design, the relevancy score of your ads are increased.

Average Cost

Average cost decreases with the improvement in relevancy score, ensuring Average CPC and Average CPM is low.

Maximise Budget

Increasing your engagement and CTR, whilst decreasing average cost, works to maximise your existing marketing budget.

Shareable

Scoops are designed to be shared and engaged with, further increasing your reach.

Engaging

With increased engagement, your ads are shared and can be scaled organically.

Topical

Scoops are in touch with local and global events, placing your brand inside the news, not out.

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MORE INFORMATION

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Features

Straightforward Pricing

We are straightforward with our pricing. You know how much you pay every month.

Advanced Methodologies

We utilise advanced Google and Facebook Ad methodologies to the needs of your brand’s marketing objective.

Fast Delivery

We aim to complete and get your campaigns live within 14 days of saying the word ‘go’.

No Long Term Contracts

Our online marketing services don’t require a long term contract.

Powerful Technology

Our campaign managers stay up to date with the latest technology from Google and Facebook.

Support

Help is only a phone call away. You can call our campaign managers at any time of the day to ask any digital marketing question!

Work in a unique industry? Need something a little more specialised?

We also offer custom packages that combine the best of our Google and Facebook Ads packages, and can be tailored based on your business’ circumstances. We have experience working with everyone from small business owners to large corporates.

ProPosition’s packages produce more than just traffic and clicks.

Our ultimate goal is growth for your business. This means we will test and learn. We will pivot strategies. We may even try brand new channels altogether. We aim to become your very own digital marketing manager that is happy to have a chat at any time of the day. We aim to provide you with both marketing expertise and knowledge to help grow your business for years to come.

Frequently Asked Questions

How quickly will my ads be live?

We aim to get all your campaigns built within 2 weeks from receiving access to your marketing accounts. This applies to both Facebook and Google campaigns. 

Do you have a contracted period?

We do not believe in locking you in to any contract. You can leave one of our packages at any time. However, we do recommend that you trial our services for approximately 3 months.

Why should you manage them?

Managing successful campaigns is what we do. As experts, our campaign managers understand the latest Google AdWords trends, and with the digital landscape changing so rapidly, that can give you an edge over your competition.

The Best Solution for Big Business

Our clear and concise marketing packages work just as well with large scale enterprises too.